Chartwells School

Logo Design, Naming, Tagline
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While our client Chartwells has a footprint across the nation as a leading food service provider for K-12 schools, they wanted their marketing programs to incorporate a very local and specific flavor and character for each school district they serve. We researched 16 communities to create a custom name, logo and tagline tailored to each area and its citizens, from the artistically minded college town of Ann Arbor, Michigan, to the environmentally conscious city of Providence, Rhode Island.


  • Program Name
  • Logo
  • Tagline