Obsessive and compulsive. In a good way.

Design, branding and advertising are what we do. We learned it in college, at agencies, at big corporate headquarters. And we love it – every crazy, creative, nerve-racking, hyper-caffeinated moment of it. We sweat the details so our clients don’t have to.

The results are like fine wine. Or a cold, fizzy bottle of soda with two straws. Whatever personality needs to be conveyed, Chapter 2 Design is on it. We specialize in food and beverage marketing, but we understand what any industry hopes to achieve through smart and focused marketing efforts. Our strategy is finding the unique areas where our clients can put a stake in the ground. Then we build the tent, so to speak, developing the communications that say the right things and capture the right emotions.

Our team approach brings together the experience and talents of designers, writers, photographers, videographers, printers, and digital programmers and designers, all with the shared goal of creating strategic, powerful and memorable communications.

It takes a lot of passion and inspiration to get there, but like inkjet cartridges, market research decks, dog biscuits and well-thumbed art history books, we always have plenty in store.




Welcome to Chapter 2 Design, a boutique advertising, branding and design firm located in Lincolnton, near Charlotte, North Carolina. We work with corporate, direct-to-consumer and business-to-business clients to develop and design strategic identity, branding, marketing and advertising campaigns.

With our specialized focus on food and beverage marketing, Chapter 2 Design is the ideal creative partner for restaurants, independent wineries, craft beer breweries, and food and beverage manufacturers. But our creativity isn’t limited to a single category or industry. We love clients of all shapes and sizes, wherever there’s a need for fresh thinking and big ideas.

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